Playing Together, Across Generations, with ÎLO Kids

France Régimbal (Owner and President) & Éléna Morissette (Marketing & Sales Director)

At ÎLO Kids, play is much more than a pastime. For them, play is what unites us across ages and differences, creating magical moments that can be shared from one generation to the next:“It’s a passion, a way to come together, without distinction, beyond differences, simply for the joy of playing together. It unites, surprises, and creates special moments to share.”

That belief is at the heart of our partnership. At LudoLudo, we know play is not just about toys, it’s about connection, discovery, and joy. ÎLO’s vision mirrors ours: to make play accessible, durable, and made to last for every family.

As the distributor of Djeco in Quebec, ÎLO brings some of Europe’s most imaginative and beautifully designed toys to our community. From puzzles to pretend play, each piece is crafted with creativity and quality in mind. Thanks to this partnership, families can now discover these toys through the LudoLudo library, trying them at home, watching their children light up with curiosity, and giving each toy more than one life.

For ÎLO, giving toys a second life is just as essential: “we focus on durability and quality rather than quantity: that’s what allows toys to be passed on and cherished across generations.” By making Djeco toys available in our circular model, together we extend their lifespan and reduce waste, while keeping the magic of play alive from one family to the next.

Their current favourite? The Animambo collection — a bright and festive line that introduces children to music. The wooden drum, in particular, has already stolen our hearts and is ready to start its journey into Montreal homes.

For us, this partnership means more than adding toys to the shelf. It’s about showing families that there are new ways to play: more sustainable, more creative, and more connected. With ÎLO, we’re not just circulating toys, we’re giving toys the opportunity to live multiple lives, all while creating countless moments of shared joy.